Experts with a passion for cycling

Not only your distributor, but also your partner

We are Oneway Bike, your distributor and partner for bikes, bike parts and accessories. Not only do we distribute premium brands to our customers, but we also go all-in when it comes to support, partnership, and service. With our passion for bikes and extensive knowledge of the market, we are at your service.

At Oneway Bike we breathe cycling. We love to share our passion and you will notice that in everything we do. Oneway is a distributor of the German bike brand CUBE in the Netherlands, United Kingdom and Ireland. In addition, we offer our dealers various premium parts and accessory brands, such as Lezyne, SQlab, Ere Research and Fulcrum. These brands are shipped directly from stock from our warehouse in Rotterdam, with a surface area of ​​10,500 m2.

We also operate quickly and effectively within the branch outside the Netherlands with our local colleagues. And in addition to the exclusive distribution of market leaders such as CUBE and Lezyne, the development of smaller brands gives us a young temperament. And with experienced professionals and young talent under one roof, we can offer you the best service.

The logistics department has been modernized over the years and works with the latest techniques to ensure that this process runs smooth and perfectly. Take a look below at our warehouse where we like to show you how we work.


We go above and beyond

We go beyond just distributing our brands. By working together with market leaders and innovative brands, we are aware of what is happening in the market. We respond to trends and support our customers in all possible areas in building a future-proof brand. This includes excellent customer service, support for warranty and service requests, fast delivery, and customized marketing support.


This is Oneway:

  • Exclusive distributor of 14 brands, including CUBE, in the Netherlands, UK and Ireland.
  • 10,500 m2 warehouse
  • Products available from stock
  • More than 60 employees and growing
  • Customized marketing support
  • Our colleagues are your customers: we all have a passion for cycling
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How can we help you?

Are you looking for more information about our brands and the service we offer or are you interested in becoming a dealer?