16
The Netherlands, Belgium, Luxembourg
www.selleitalia.com
Saddles, bar tape
Each and every Selle Italia saddle is the fruit of our constant research and development programs. We use detailed scientific studies and millimeter after millimeter, material after material, we work closely with the top doctors and biomechanics scientists to turn out saddles which come one step closer to perfection, which fit any anatomy, and which can meet any possible need of the cyclist.
The great adventure of Selle Italia began just outside of Milan in the village of Corsico in 1897. Selle Italia was originally founded to make saddles for everyday bicycles used for transportation. Back then, automobiles were unaffordable for most and the bicycle was the transport of choice for many. Fast forward to the late 1970′s. The car had long replaced the bike as a primary mode of transport and cycling was more for sport than anything.
The Bigolin family took over Selle Italia and began an upward trajectory that propelled Selle Italia to the top with continuous product innovation encompassing new construction techniques and using new materials. This innovation and vision have made Selle Italia the acknowledged #1 source for high-end bicycle saddles worldwide.
Today more than ever, research and development come first for Selle Italia. In the past, saddles were produced first and their use was determined later. Today Selle Italia never creates just any product. Selle Italia does careful research and lab tests, then extensive real-life testing with cyclists. That’s how perfect saddles are born, and that is why Selle Italia saddles optimize comfort and performance for any rider.
idmatch is Selle Italia’s innovative bike fit system. The technologies of the idmatch system are designed to ensure maximum comfort, well-being and performance during sports activities. Using advanced tools and software, idmatch helps find the right bike settings based on physical characteristics and a scientific approach.
idmatch offers a complete package: from saddle shape and size to scientific cleat adjustment and full bike customization with idmatch Bikelab.