• Distributed in

    The Netherlands, United Kingdom, Ireland

  • Website
  • Range

    (E-)bikes, parts, accessories, clothing

United by the love for bikes

CUBE builds bikes that embody the pure essence of cycling, that allow us to discover the world and which you can’t wait to ride. Every bike in the range is the culmination of CUBE’s passion and know-how. Because CUBE wants the best for everyone.

CUBE was founded by Marcus Pürner in 1993 in the Fichtel Mountains of northeastern Bavaria and remains owner-managed to this day. Throughout its steadily growing international success in over 60 countries, CUBE has always stayed true to its regional roots and is one of the area’s leading employers with a 1,000-strong workforce. The current product portfolio consists of more than 400 bikes and e-bikes, as well as an extensive collection of clothing and accessories

Innovation is key

In-house innovation center and testlab

CUBE stands for innovative technical solutions and creative implementation. The dedicated development team continually explore intelligent innovations, sophisticated technologies and optimal material compositions to optimise every last product.

Every product goes through rigorous testing in our in-house test lab. The requirements CUBE sets for the safety and function of their products are well above standard thresholds. Products that pass this hurdle are then put through their paces in the real world by our engineers and team riders. The result is an uncompromising combination of outstanding function, low weight, optimal stiffness and maximum safety.


CUBE continually adapts its products, location and the way they work together to reduce its environmental impact through a number of measures.

  • Bikes are pre-assembled before they reach dealers
  • Packages are made from recycled cardboard wherever possible
  • Composite packaging materials inside the box are replaced with paper-based alternatives
  • Bikes have a lifespan of up to 20 years
  • CUBE produces mudguards made of 100% recycled plastic
  • Four bottle cages are made of recycled fishing nets
Looking for more information about CUBE or want to become a dealer?